THE LEXICON COPY CO. SERVICE LIBRARY
Where brand messaging is a storyline
featuring one unforgettable protagonist.
and THE genre? That's easy: it's romance.
Specifically, a timeless love story between an ideal client and the business that will make their life better. You'll find a service on our shelf for each stage of your relationship with your client. Use them in order, and it won't be long before your messaging becomes a best seller.
HERE'S THE SUMMARY:
Customers crave consistency.
Disjointed messaging leads to a
disengaged reader.
Author's Note:
You’re running a business with character. Now, what does it have to say for itself?
messaging is continuous
STORY- LINE
BRAND STRATEGY | CONTENT | BLOGS | EMAIL SEQUENCE | LEAD MAGNET | PRODUCT DESCRIPTION
messaging is continuous
STORY- LINE
BRAND STRATEGY | CONTENT | BLOGS | EMAIL SEQUENCE | LEAD MAGNET | PRODUCT DESCRIPTION
noun, def.
a full-service copywriting studio
Copywriting for e-commerce brands who want to sound like the distinctive characters they are.
Services that combine strategy and artistry to define your brand’s story and design it’s verbal identity.
Keeping your content focused, your voice consistent, and your purpose crystal clear. Character is your brand’s beating heart, its firm foundation, and its moral compass.
Established brands craving clarity. Newer brands looking to build an identity they’re proud of. Businesses who will want custom copy in the future, but aren't ready just yet.
Services that grow a relationship with your audience over time through engaging, strategic, and high-quality content.
Generating brand awareness, trust, and genuine enthusiasm for what you have to offer – all before someone sets foot on your home page.
Founders that “should” email their list or start a blog, but want results -- not noise. Business owners who want to stay hands-on with their social presence, but don’t have the bandwidth for strategy.
Services that help your ideal customer make the informed decision that what you’ve got is precisely what they need.
Differentiating your products from their competition and attracting buyers who can benefit from them. Transforming accumulated trust into tangible sales.
Makers whose products are passed over by clients who don't understand their unique value. Entrepreneurs who need their site to sell and educate while they focus on other things.
Services that extend your brand experience past the sale to cement a mutually beneficial and ongoing relationship with your buyers.
Building your brand loyalty and recognition by providing a cohesive experience that doesn’t end when a client makes a purchase.
Brands with a well-established brand character and an effective system of conversion who want to stay consistent in all their client interactions, not just the ones that directly generate revenue.
Brand Messaging Strategy
I’m a real sucker for a well-written character. Most of us are.
In fiction, when you’re creating a character, you need a good backstory, realistic motivations, and dialogue that sounds like a real person. If you’re missing those elements, your character won’t feel real and your audience will get bored.
Similarly, the best brands have clear stories, authentic motivations, and (most importantly) a distinctive voice.
And to get there, we’re going to need a whole lot more than a fistful of sexy-sounding adjectives in the back of a brand book.
First, we’ll work together to strengthen your brand’s foundational messaging: articulating why you exist, what you stand for, who you serve, and why they need you.
Then, we build on that foundation to strategize the finer points of how your brand communicates and what it sounds like.
That’s where the fun begins.
We’ll pull inspiration from art, history, humor, and pop culture to design a genre-defying brand voice that blissfully ignores what your industry “should” sound like. (Remind me to tell you about the brand voice inspired by Frederick Douglass. Or the one that was a cross between Marie Kondo and Taylor Swift.) We’ll also outline the communication guidelines and writing conventions you and your team will use to channel that distinctive voice into everything that you do.
In a saturated market, you want a voice that stands out in a crowd. Or better yet? A voice that draws one.
Not to pick favorites, but Brand Messaging Strategy is definitely Lexicon Copy's favorite offer.
It’s so essential that it’s either included in, or required for, all other services.
1 month post delivery Slack support, $300
SLACK
SUPPORT
Analysis of up to 3 competitors,
$450
COMPETITOR
ANALYSIS
"The Writing Room" Copy Audit Retainer
We open on an office room. By now, you’re lovingly leafing (ahem, clicking) through the pages of your Brand Character Synopsis, already dreaming of all the ways you’re going to infuse your freshly designed brand voice into everything you write.
But once the new brand book smell starts to fade, you realize that even the best messaging strategy is only as good as its execution.
Maybe you’re a founder dealing with a serious case of blank page syndrome when it comes time to whip up an email. Or you’ve spent one too many hours providing feedback on (yet another) draft of marketing copy that doesn’t quite hit the mark.
That’s why you and your team need The Writing Room.
The Writing Room is 3 month copy audit retainer. Up to 8 times a month, you and your team can submit copy assets. On the other end, I’ll uncap my red pen and grade what I receive against your messaging guidelines as well as copywriting best practices. You’ll also have the option to add on Slack access to facilitate deeper conversations and get feedback in real time.
Imagine if your brand messaging strategy came with a hotline to someone who knew it backwards and forwards. Or if you could summon a brand-voice educated version of Clippy from Windows 98 whenever you were trying to write for your brand. (To be clear, in this scenario, you are you and I’m Clippy.)
By the end of 3 months, you and your team should be confidently writing high-converting copy in a unified and deliciously distinctive brand voice.
$175/wk, $400/mo
Availability via Slack to support you as you implement your revisions and apply feedback
Slack
Support
Brand & Product Naming
Sorry, Shakespeare. A rose by any other name might smell as sweet, but in the world of branding? A name that doesn’t fit your brand’s character won’t make anyone want to stop and smell the roses.
Every name comes with its own rich web of mental associations, and the name of your brand or product is a powerful tool to evoke emotion or subliminally communicate with your customers.
A great name commands attention. It sets the tone. Most importantly, it’s an essential first step to making your brand experience sticky
Lexicon Copy Co.’s naming service is a name ideation presentation that provides you with multiple concepts for your brand OR the product you’re developing.
It builds off the work we’ve done in your messaging strategy about your brand’s voice, personality, and positioning, which is why Brand Messaging Strategy is a prerequisite for this service.
In addition to the original name concepts, you’ll receive a detailed explanation of the bigger story the name is telling, and the verbal, cultural, psychological, and phonetic strategy that strategy that went into crafting it.
If we’re working on a name for your brand, your naming service will also come with a preliminary check of the U.S. Trademark database, and suggestions for social media handles, to make sure you’re able to take up all the digital real estate that you need.
So, what’s in a name? We’re about to find out.
[PREREQUISITE | VOL. 1: BRAND MESSAGING STRATEGY]
Content Marketing Retainer
"Show up consistently on socials." "The only thing you own is your email list." "Google won’t find you without a blog."
We hear this a lot as entrepreneurs. And it's true that your ideal client is out there waiting to hear from you. But creating content may feel more like an obligation than a conversation, especially if you have an uncomfortable suspicion that you’re being tuned out.
This service is all about writing quality content and making it count. We use the content pillars and brand personality from Vol. 1 to craft delightfully readable long-form content, then cleverly repurpose that content to keep you perfectly in sync across all your chosen platforms.
Once you’re saying all the right things in all the right ways, it’s only a matter of time before your ideal client finds and starts to fall for you.
[PREREQUISITE | VOL. 1: BRAND MESSAGING STRATEGY]
Keyword research & optimization for blog content, $250/mo
SEO FOR
BLOGGING
Content repurposed for an additional social media platform. $350/mo
ADDITIONAL
PLATFORM
4-6 email sequence for new subscribers, $1,500
WELCOME
SEQUENCE
Promote the launch of a specific product. $2,000
SALES
SEQUENCE
Abridged Content Marketing Retainer
Here's what everybody knows: quality content can move the brand loyalty needle firmly in your favor.
Here's what I know: if your brand's personality decided to team up with your hard-earned industry insights? You'd have some absolutely dynamite content on your hands.
But the fact of the matter is that you're too busy to write that content. Fortunately, I have some time.
With an abridged retainer, there are nothing but good options. Refresh your welcome sequence. Prep a month's worth of newsletters. Lock in a quarter's worth of blog posts -- the choice is ours. No matter what we're writing, we'll channel your subject matter expertise, filter it through your brand's personality, and tailor it to your audience. And it all happens in less than a week.
Content marketing plays the long game. But, fortunately, content creation doesn't have to.
Keyword research & optimization for blog content, $500
SEO FOR
BLOGGING
Additional blog or email, $350
ADDITIONAL
BLOG/EMAIL
Custom Web Copy
The Why
Your website is the most impactful chapter in your brand's story - full stop.
So reducing it a carousel of product images and a "sale ends soon" count-down timer? In my book, that's a tragic missed opportunity.
But calling crafting a high-converting website “writing” is a bit like calling architectural drafting “sketching.”
It’s going to require a potent blend of sales psychology, meticulous research, sound technique, empathy, ethics, and evocative, strategic storytelling. (Plus the occasional tasteful pun.)
Gone are the days when a business could strong-arm their customers into purchasing and then expect them to stay loyal.
Now, building a brand that lasts means cultivating a client base full of people who’ve decided that they want to be a part of the story you're telling.
My job Is to make sure that the moment your ideal customer sets foot in your digital foyer, they know that they’re exactly where they belong.
The How
This service starts with Brand Messaging Strategy to find your brand’s voice, get to know its clients, and put a razor-fine edge on its positioning.
Next, we do some collaborative UX mapping to select the modules that make for a cohesive customer journey and a dynamic website experience.
Then (and only then!) will I take all that information and whip up some SEO-optimized copy handcrafted for your brand and written in its distinctive voice.
It’s all delivered to you in an airtight wireframe that designers adore. And just to make sure the messaging is as good in practice as it was in theory, I work directly with your designer so that the copy fits smoothly into the final design.
Included | VOL. 1: Brand Messaging Strategy
Branded canned emails for purchase and delivery,
$1,000
CUSTOM CANNED
EMAILS
Cross-sell, upsell, and nurture emails,
$1,000
FOLLOW-UP
SEQUENCE
Email sequence for new subscribers,
$1,500
WELCOME
SEQUENCE
4 blogs to launch with your site,
$1,400
FOUNDATIONAL
BLOGS
Product Suite Copy
No matter how it's priced, a physical product is incredibly valuable. I say that because a single product represents thousands of hours of innovation, curation, and human effort. But if your product isn’t ending up in carts, your customers might not understand that value yet.
So, what’s the fix? Not to sound like a broken record, but: storytelling. Features are great, and details are important. But buyers need to connect with the story of your product. Copy that helps them visualize how your product fits into or transforms their life is a crucial step towards those much needed order notifications. Knowing your buyer is so important that Brand Strategy is required before we can start.
This service takes into account search optimization and the entire buying experience, not just the specific product description. We’ll make sure all the other crucial information (ingredients, care instructions, store policies) are clearly and thoroughly covered to reduce time spent on pre or post sale customer service. Our goal? Transforming your product from a “treat yourself” one-time purchase to cult classic that deserves to be bought in every available color.
[PREREQUISITE | VOL. 1: BRAND MESSAGING STRATEGY]
For packaging or custom shipping materials,
Variable
PACKAGING
COPY
Branded canned emails for purchase and delivery,
$1,000
CUSTOM
CANNED EMAILS
Cross-sell, upsell, and nurture emails,
$1,000
FOLLOW-UP
SEQUENCE
Branded name concepts,
$500 per unique product
PRODUCT
NAMING
Keyword research and implementation,
$500
SEO FOR
PRODUCTS
For wholesale buying opportunities,
$700
LEAD
SHEET
Brand Experience Copy
By now you’ve learned that your brand experience starts long before a client arrives on your website and ends… well, never.
As long as your brand is speaking, your clients are listening. Clients also notice when your brand voice changes drastically after they've clicked "Checkout." At best, it feels like a good book dropped off mid-story. At worst, it can feel like you only see them as a number.
What you have in front of you is a wonderful opportunity to deepen your relationship with your clients, transforming them from buyers, to referrers, and then ambassadors.
The copy written for the services in Vol. 4 is tailored in tone to be extremely personal. Nurture copy is the part of your messaging that only you and your customer gets to see. It allows you to connect with them, educate them, and support them -- all while using the unique brand voice they've already come to know and love.
[PREREQUISITE | VOL. 1: BRAND MESSAGING STRATEGY]
TRANSACTIONAL
Supporting your clients through every step of the purchasing experience.
SUGGESTED
Custom Canned Email | 12 | $1,500
[abandoned cart, delivery etc]
TRANSACTIONAL
NURTURING
Emails to encourage repeat purchases by nurturing your brand's relationship with the customer after the sale.
SUGGESTED
Follow-up Sequence | 5 | $1,000
[cross-sell, review request etc]
NURTURING
PACKAGING
Copy that makes your products attractive, distinctive, and personal.
SUGGESTED
Shipping Material| $150-200
[postcard, note, insert etc]
External Packaging | $150
[Max 5 sides]
PACKAGING
BRAND ACTIVATIONS
Custom copy for in-person events that make your brand experience totally immersive.
SUGGESTED
Event Copy | Variable
[Pamphlets, Banners, etc]
Branded Merch | Variable
[Swag, Apparel, etc]
BRAND ACTIVATIONS
WE'RE JUST HELPING YOU WRITE IT.
remarkably
The personalized luxury travel club for the storytellers of the world. Designed so you can have the experience of a lifetime over and over again.
We believe in the power of travel to transform lives, rebuild connections, and broaden perspectives.
excellence
trust
CUSTOM COPY PROJECTS
Designing something special?
Tell me more. I'd love to be your wordsmith.
looking for a co-author?
You're in luck,
I just might know a guy.
Partnerships, white label services, and strategy for hire.
DID YOU KNOW THAT THE "CO" IN "LEXICON COPY CO" STANDS FOR CO-LLABORATION?
Okay, not really. But collaboration is near and dear to my heart, and I'd love to discuss the opportunity of working together.