THE LEXICON COPY CO. SERVICE LIBRARY
Where brand messaging
is a storyline
featuring one unforgettable protagonist.
and THE genre? That's easy: it's romance.
Specifically, a timeless love story between an ideal client and the business that will make their life better. You'll find a service on our shelf for each stage of your relationship with your client. Use them in order, and it won't be long before your messaging becomes a best seller.
HERE'S THE SUMMARY:
Customers crave consistency.
Disjointed messaging leads to a
disengaged reader.
LINE
LINE
LINE
noun, def.
A FULL-SERVICE COPYWRITING STUDIO
Copywriting for e-commerce brands who want to sound like the distinctive characters they are.
Services that combine strategy and artistry to define your brand’s story and design it’s verbal identity.
Services that grow a relationship with your audience over time through engaging and strategic content marketing.
Services that help your ideal customer make the informed decision that what you’ve got is precisely what they need.
Services that extend your brand experience past the sale to cement a mutually beneficial and ongoing relationship with your buyers.
noun, def.
A FULL-SERVICE COPYWRITING STUDIO
Copywriting for e-commerce brands who want to sound like the distinctive characters they are.
Services that combine strategy and artistry to define your brand’s story and design it’s verbal identity.
Services that grow a relationship with your audience over time through engaging, strategic, and high-quality content.
Services that help your ideal customer make the informed decision that what you’ve got is precisely what they need.
Services that extend your brand experience past the sale to cement a mutually beneficial and ongoing relationship with your buyers.
Brand Messaging Strategy
I’m a real sucker for a well-written character. Most of us are.
In fiction, when you’re creating a character, you need a good backstory, realistic motivations, and dialogue that sounds like a real person. If you’re missing those elements, your character won’t feel real and your audience will get bored.
Similarly, the best brands have clear stories, authentic motivations, and (most importantly) a distinctive voice.
And to get there, we’re going to need a whole lot more than a fistful of sexy-sounding adjectives in the back of a brand book.
First, we’ll work together to strengthen your brand’s foundational messaging: articulating why you exist, what you stand for, who you serve, and why they need you.
Then, we build on that foundation to strategize the finer points of how your brand communicates and what it sounds like.
That’s where the fun begins.
We’ll pull inspiration from art, history, humor, and pop culture to design a genre-defying brand voice that blissfully ignores what your industry “should” sound like. (Remind me to tell you about the brand voice inspired by Frederick Douglass. Or the one that was a cross between Marie Kondo and Taylor Swift.) We’ll also outline the communication guidelines and writing conventions you and your team will use to channel that distinctive voice into everything that you do.
In a saturated market, you want a voice that stands out in a crowd. Or better yet? A voice that draws one.
Not to pick favorites, but Brand Messaging Strategy is definitely Lexicon Copy's favorite offer.
It’s so essential that it’s either included in, or required for, all other services.
Brand Story & Founder Bio
Brand Manifesto
Mission, Vision, Tagline
Defining Values
Ideal Buyer Profile & Psychology
Brand Positioning & Elevator Pitch
Brand Archetype & Application
Brand Perception
Brand Character, Voice, Tone, & Communication Guidelines
Content Pillars & Objectives
PROLOGUE | KICK-OFF INTERVIEW
Join me on a 90 minute video call.
Be prepared to feel like you're on a talk show, a speed date, and in a brand therapy session -- all at the same time.
CHAPTER 1 | DRAFTING
I'll take the insights from our kick-off interview and draft your Brand Character Synopsis, a messaging guide that treats your business like the character it is.
CHAPTER 2 | READ & REVIEW
In a week (or less!) you'll receive the first draft of your Brand Character Synopsis as a downloadable smart document.
You can approve each page or request revisions.
CHAPTER 3 | COMPLETION
Receive the final draft of your Brand Character Synopsis. If you've opted for additional Slack support, it starts now.
EPILOGUE | EXPERIENCE REVIEW & CHECK IN
Check your inbox. An experience review will be waiting for you so that can give your honest feedback on our time together.
But we're not through just yet: expect to hear from me in a few months' time so that you can fill me in on how things are going!
SLACK
SUPPORT
1 month post delivery Slack support,
$300
COMPETITOR
ANALYSIS
Analysis of up to 3 competitors,
$450
DO I NEED THIS?
That depends. Before investing in strategy, every business should know who it is, who it serves, and how it serves them. If you're still figuring those things out, I recommend you wait on strategy. However, if you have your answers to those questions then the answer is yes: you do. Every developing brand needs the direction and clarity of brand strategy in order to achieve forward momentum.
ONCE I HAVE MY STRATEGY, WHAT DO I DO WITH IT?
Short answer? Use it! Some clients are planning to return for custom copy at a later date, but want to get started with strategy now to spread out their investments. Clients with a team can use their strategy to keep everyone aligned on their brand identity. Others are about to DIY a project like content or copy, but need some professional direction to get the ball rolling. Whatever your plans are, consider adding on Slack Support so that I stay close by and can help you implement them.
ARE THERE SERVICES THAT DON'T INCLUDE BRAND STRATEGY?
Nurture Copy and Product Suite Copy do not include brand strategy. However, both have brand strategy as a pre-requisite. So if you're eyeing either of those services, this is the place to start.
WHAT IF I ALREADY DID BRAND STRATEGY SOMEWHERE ELSE?
That's great! I'd love to take a look at it. -Whatever you have will absolutely be informative to our process. My strategy is specifically tailored to writing, so it’s probably different than what’s provided to you by a designer or strategist. And even if your strategy was given to you by a copywriter, please keep in mind that your brand (like the character it is) has probably grown and changed since that research was done.
DEFYING GENRE BY
An unbelievably thorough understanding of their clients' psychographics, ethics, and market. Their insights infuse every single touchpoint with art-informed intentional strategy. The result? Unique every time.
THE INDUSTRY STANDARD
Brand Studios are often known for their signature style, which aligned businesses seek out. This lets them thrive as artists, but can mean their creativity is limited by their own humanity, instead of being inspired by the humanity of their clients.
Cerebral
Challenging
Intentional
THE RESULTS
A crystal clear understanding of their brand, the ability to confidently present their brand in content, and some unexpected insights on the type of business they want to build.
Content Marketing Retainer
"Show up consistently on socials." "The only thing you own is your email list." "Google won’t find you without a blog."
We hear this a lot as entrepreneurs. And it's true that your ideal client is out there waiting to hear from you. But creating content may feel more like an obligation than a conversation, especially if you have an uncomfortable suspicion that you’re being tuned out.
This service is all about writing quality content and making it count. We use the content pillars and brand personality from Vol. 1 to craft delightfully readable long-form content, then cleverly repurpose that content to keep you perfectly in sync across all your chosen platforms.
Once you’re saying all the right things in all the right ways, it’s only a matter of time before your ideal client finds and starts to fall for you.
[PREREQUISITE | VOL. 1: BRAND MESSAGING STRATEGY]
[4] Blogs or Newsletters
Content Repurposed for 1 Social Media Platform
Short-form Bio
Slack Support
Monthly 1:1 Strategy Session
Content Calendar
PROLOGUE | COMPLETE VOL. 1
Before we start writing your content, we'll need to figure out who your brand is, who it's speaking to, what it should sound like. That's why Vol. 1 - Brand Messaging Strategy is a prerequisite for this service.
CHAPTER 1 | FEEDBACK & PLANNING
We will schedule a 60 minute meeting to talk feedback and analytics for the past month, and goals for the upcoming month. I will take our feedback and craft content prompts for the month.
[Frequency: every month] [Duration: 1 week]
CHAPTER 2 | CONTRIBUTION
Take a week to respond thoughtfully to the prompts, being as structured or as messy as you'd like. Write your answers, send a voice note, record a video -- whatever medium lets the ideas flow.
[Frequency: every month] [Duration: 1 week]
CHAPTER 3 | EDIT & EXPAND
I will use a week to edit and expand on your contribution, turning your freeform thoughts into a month's worth of engaging content on your choice of platforms.
[Frequency: every month] [Duration: 1 week]
CHAPTER 4 | SCHEDULE AND POST
Once you read and approve your content, it's ready to be sent, posted, uploaded, or published.
[Frequency: every month] [Duration: 1 week]
EPILOGUE | THE END...?
At the end of 3 months, we'll check in. If you want to continue working together, you can renew our service and keep working together. This is the right time to add or remove a channel, if you like.
If you've gotten what you need, and feel confident handling content on your own (or delegating it!) you're also free to let our service end.
SEO FOR
BLOGGING
Keyword research & optimization for blog content, $250/mo
ADDITIONAL
PLATFORM
Content repurposed for an additional social media platform.
$350/mo
WELCOME
SEQUENCE
4-6 email sequence for new subscribers,
$1,500
SALES
SEQUENCE
Promote the launch of a specific product.
$2,000
HOW MUCH TIME WILL I NEED TO INVEST?
This is a done-with-you service, so a time commitment is involved. You should budget about 6 hours a month, longer if you're creating your own graphics.
DO YOU PROVIDE GRAPHICS?
Unfortunately, my Canva subscription does not make me a designer. But static posts and carousels come wireframed to make graphic creation a cinch.
WHAT ABOUT VIDEO CONTENT?
While video content isn't specifically included, your content calendar will indicate which posts should be short-form video. Also, almost any post we create can be reimagined for a video platform like TikTok.
IS THIS A LONG-TERM SERVICE?
Maybe! It certainly works well long-term. However, it's also great for creating static foundational content, OR for people who want a training-wheels approach to content marketing before taking over themselves, or passing it to their team.
CAN WE TRY THIS SERVICE FOR A MONTH?
Content marketing is a marathon, not a sprint. You'll need at least 90 days to see whether this service is sustainable for your workload and to track its performance.
WHAT COMES FIRST: WEB COPY OR CONTENT MARKETING?
One investment enhances the other. Content marketing warms up audiences and drives traffic. Your website is what turns that warm traffic into a sale, booking, or inquiry form. And while content can miss the mark without causing much damage, a poor site will almost always lose you the sale.
DEFYING GENRE BY
Maria is the queen of distilling her client's individual spark and then expressing it in a well-told visual story - and she'll pull inspiration from everything from Pixar to Beyonce to do it. MGR has mastered the art of cinematic subliminal storytelling.
THE INDUSTRY STANDARD
Creating brands that stay in their lane and conform to people's expectations. A CEO with a laptop. A course creator with a cup of coffee. In order to appear professional, many attempts at branding just end up looking and feeling generic.
Grounded
Open-hearted
Edgy
THE RESULTS
Maria saw a marked improvement in her analytics once she started posting strategic content. Not only did clients find her content more valuable, they were also more likely to share what they were learning.
Abridged Content Marketing Retainer
Here's what everybody knows: quality content can move the brand loyalty needle firmly in your favor.
Here's what I know: if your brand's personality decided to team up with your hard-earned industry insights? You'd have some absolutely dynamite content on your hands.
But the fact of the matter is that you're too busy to write that content. Fortunately, I have some time.
With an abridged retainer, there are nothing but good options. Refresh your welcome sequence. Prep a month's worth of newsletters. Lock in a quarter's worth of blog posts -- the choice is ours. No matter what we're writing, we'll channel your subject matter expertise, filter it through your brand's personality, and tailor it to your audience. And it all happens in less than a week.
Content marketing plays the long game. But, fortunately, content creation doesn't have to.
4 blogs, max 1,000 words. or 4 emails, max 500 words.
1 round of revisions
Strategy and Wrap-Up Calls
Slack Support
PROLOGUE | COMPLETE VOL. 1
Before we start writing your content, we'll need to figure out who your brand is, who it's speaking to, what it should sound like. That's why Vol. 1 - Brand Messaging Strategy is a prerequisite for this service.
CHAPTER 1 | HOMEWORK
This is a done with you service - and this is the you part. You'll fill out a detailed content prompt contributing your subject matter expertise and choosing a direction for your content.
CHAPTER 2 | KICK OFF
At the top of the week, we'll start with a video call for us to review your content prompt and collect any other materials I may need to draft your content.
CHAPTER 3 | DRAFTING
I'll take the week to develop your contribution into full-length emails, blogs, or both. You'll stay available via Slack for any quick questions that may come up.
CHAPTER 4 | REVISIONS & COMPLETION
In our (optional!) end of week wrap-up call, you'll read your completed content and have a chance to request revisions. After that, it's all yours.
SEO FOR
BLOGGING
Keyword research & optimization for blog content,
$500
ADDITIONAL
BLOG/EMAIL
Additional blog or email,
$350
Custom Web Copy
Your website is the single most impactful chapter in your brand’s story - full stop.
From the moment your ideal customer sets foot in your digital foyer, they should know that they’re exactly where they belong.
Calling crafting a high-converting website “writing” is a bit like calling architectural drafting “sketching.”
It’s going to require a potent blend of sales psychology, meticulous research, sound technique, empathy, ethics, and evocative, strategic storytelling. (Plus the occasional tasteful pun.)
In short: a carousel of product images and a “sale ends soon” countdown timer? Isn’t going to cut it.
Consumers are catching on. Gone are the days when businesses could strong-arm a client into purchasing.
The real key to building a brand with longevity is a client base full of people who’ve decided that they want to be a part of the story your brand is telling.
My job is to help them make the informed decision that what you’ve got is exactly what they need.
This service starts with Brand Messaging Strategy to find your brand’s voice, get to know its clients, and put a razor-fine edge on its positioning.
Next, we do some collaborative UX mapping to select the modules that make for a cohesive customer journey and a dynamic website experience.
Then (and only then!) will I take all that information and whip up some SEO-optimized copy handcrafted for your brand and written in its distinctive voice.
It’s all delivered to you in an airtight wireframe that designers adore. And just to make sure the messaging is as good in practice as it was in theory, I work directly with your designer so that the copy fits smoothly into the final design.
[INCLUDED | VOL. 1: BRAND MESSAGING STRATEGY]
Brand Messaging Guide
Designer-friendly Wireframe
Slack Support
Live Copy Review Call
Home | About | Contact
[4] Custom product descriptions
[2] Rounds of revisions per page
SEO Keyword Research
PROLOGUE | HOMEWORK
Check your inbox. You'll find a digital workbook waiting for you -- set aside about 30 minutes to complete it.
CHAPTER 1 | BRAND MESSAGING
Join me on a 90 minute video call. Be prepared to feel like you're on a talk show, a speed date, and in a brand therapy session -- all at the same time. In a week (or less!) you'll receive your brand messaging guide: or "Brand Character Synopsis," as I call it.
CHAPTER 2 | RESEARCH + MAPPING
Join me on a 60 minute video call, where we'll talk through the feel and flow of each web page before I start drafting your wireframe.
CHAPTER 3 | DRAFTING
Don’t mind me. I’ll just be over here, doing whatever it is copywriters do while they work. (Very mysterious stuff)
CHAPTER 4 | READ & REVIEW
When your draft is ready, you'll receive a report card to give me your first impressions and initial feedback. But we'll also book a 60 minute review call so you can ask questions and request revisions in real time. If we're working with a web designer, they'll be included too!
CHAPTER 5 | REVISIONS & COMPLETION
I'll let you know once your requested revisions are complete. Take a look at your copy and let me know how they feel. If we need to, we'll do another round of changes. If we don't -- that's it! The copy is all yours.
EPILOGUE | EXPERIENCE REVIEW & CHECK IN
Check your inbox. An experience review will be waiting for you so that can give your honest feedback on our time together.
But we're not through just yet: expect to hear from me in a few months' time so that you can fill me in on how things are going
CUSTOM CANNED
EMAILS
Branded canned emails for purchase and delivery,
$1,000
FOLLOW-UP
SEQUENCE
Cross-sell, upsell, and nurture emails,
$1,000
WELCOME
SEQUENCE
Email sequence for new subscribers,
$1,500
FOUNDATIONAL
BLOGS
4 blogs to launch with your site,
$1,400
HOW MUCH TIME WILL I NEED TO INVEST?
You should be prepared to spend about 8-10 hours of dedicated time on this, but not all at once. That estimate includes time for you to do your prep work and review drafts, our kick-off call, our review call.
I DON'T HAVE A WEB DESIGNER. DO I NEED ONE?
Custom copy is only as good as its implementation. Whether you've already chosen a designer or are planning to work with one in the future, your copy should be implemented by a professional. I cultivate a referral network of extremely talented designers and am always happy to share. If a custom design is outside of your budget and you're considering a professionally created template, we'll need to chose one together to make sure it's optimized for conversion and not just very pretty.
I HAVE A WEB DESIGNER. CAN YOU WORK WITH THEM?
Emphatically, yes. Not only does your web copy come wireframed with a designer in mind, but I will make myself available to your designer directly for questions. They're even invited to your live review call.
WHAT SHOULD I DO FIRST: WEB COPY OR CONTENT MARKETING?
That depends! Content marketing warms up audiences and drives traffic. Your website is what turns that warm traffic into a sale, booking, or inquiry form. If you do not have a website, you need one. One investment enhances the other.
And while content can miss the mark without causing too much damage, a poor site will almost always lose you the sale.
DEFYING GENRE BY
Pairing a world-class service experience with a casual, friendly, and inclusive brand personality. Taking an empathetic approach to travel, so as to provide a personalized luxury itinerary that is emotionally significant for each traveler.
THE INDUSTRY STANDARD
Luxury travel clubs are notoriously aloof. They trade heavily in influencer marketing and tend to lean into scarcity. This culture can make first-time members feel out of their depths and (literally) out of the club.
Simple
Passionate
Trustworthy
THE RESULTS
Customers took notice, and Tory Ellers' founder walked away feeling more connected to her messaging and mission than ever before.
Product Suite Copy
No matter how it's priced, a physical product is incredibly valuable. I say that because a single product represents thousands of hours of innovation, curation, and human effort. But if your product isn’t ending up in carts, your customers might not understand that value yet.
So, what’s the fix? Not to sound like a broken record, but: storytelling. Features are great, and details are important. But buyers need to connect with the story of your product. Copy that helps them visualize how your product fits into or transforms their life is a crucial step towards those much needed order notifications. Knowing your buyer is so important that Brand Strategy is required before we can start.
This service takes into account search optimization and the entire buying experience, not just the specific product description. We’ll make sure all the other crucial information (ingredients, care instructions, store policies) are clearly and thoroughly covered to reduce time spent on pre or post sale customer service. Our goal? Transforming your product from a “treat yourself” one-time purchase to cult classic that deserves to be bought in every available color.
[PREREQUISITE | VOL. 1: BRAND MESSAGING STRATEGY]
Product detail page:
Item description
Product education piece
Store policies
Slack Support
Live Copy Review Call
Designer-friendly Wireframe
[2] Rounds of revisions per page
PROLOGUE | HOMEWORK
Check your inbox. You'll find a digital workbook waiting for you -- set aside about 30 minutes to complete it.
CHAPTER 1 | KICK-OFF INTERVIEW
Join me on a 90 minute video call. Be prepared to feel like you're on a talk show, a speed date, and in a brand therapy session -- all at the same time.
CHAPTER 2 | DRAFTING
I'll use the Brand Character Synopsis we created in Vol. 1 service, the information I learned from your kick-off call, and my own research to create a wireframed draft of your copy.
CHAPTER 3 | DRAFT REVIEW & REPORT CARD
When your draft is ready, you'll get a link so that you can give it a thorough readthrough.
You'll also receive a report card, where you'll give me your first impressions and some initial feedback.
CHAPTER 4 | LIVE COPY REVIEW CALL
In this 60 minute review call, we'll go through your site copy in detail so you can ask questions and request revisions in real time.
CHAPTER 5 | REVISIONS & COMPLETION
I'll let you know once your requested revisions are complete. Take a look at your copy and let me know how they feel.
If we need to, we'll do another round of changes. If we don't -- that's it! The copy is all yours.
EPILOGUE | EXPERIENCE REVIEW & CHECK IN
Check your inbox. An experience review will be waiting for you so that can give your honest feedback on our time together.
But we're not through just yet: expect to hear from me in a few months' time so that you can fill me in on how things are going!
PACKAGING
COPY
For packaging or custom shipping materials,
Variable
CUSTOM
CANNED EMAILS
Branded canned emails for purchase and delivery,
$1,000
FOLLOW-UP
SEQUENCE
Cross-sell, upsell, and nurture emails,
$1,000
PRODUCT
NAMING
Branded name concepts,
$500 per unique product
SEO FOR PRODUCTS
Keyword research and implementation,
$500
LEAD
SHEET
For wholesale buying opportunities,
$700
WHY IS BRAND STRATEGY REQUIRED?
Brand strategy gives us direction and focus. Without Brand Strategy, I won't have the insight into your customers' motivations and lifestyle that I need in order to make your brand voice speak directly to them. The one investment makes the other worthwhile.
DO I NEED A WEB DESIGNER FOR THIS SERVICE?
Not this time. If you're working with a web designer to create a custom e-commerce platform, fantastic - that gives us a lot of flexibility. But the copy you receive can also be implemented into a platform like Shopify just as easily. Be sure to let me know what you're working with.
CAN I PUT THE DESCRIPTION YOU GIVE ME ON PLACES LIKE ETSY OR AMAZON?
That's up to you, but be careful. Your copy is designed to live on a web page. Etsy and Amazon are self-contained markets that use specific algorithms to drive people to your wares. Make sure that the length and format of the copy is optimized to their requirements.
I HAVE A -LOT- OF PRODUCTS. HOW DO WE KEEP THIS SERVICE FROM BEING COST PROHIBITIVE?
The cost you see listed is per unique page. That means you get to decide which products we work on. At the beginning of the service, you'll receive a blank "product catalog" for you to fill out. If you sell the same product with only slight variations, it might make sense to choose only one model or version to add to the catalogue. If you're having trouble deciding, let me know. I'm happy to help!
DO YOU DO PACKAGING COPY TOO?
Yes! In fact, it's one of my favorites. If you're working with a designer to create both an e-commerce and physical product experience, tap me in. Take a look at the listed add-on for pricing, and make sure to select that option when you're submitting your application.
DEFYING GENRE BY
Doing sugar like no company has before. Haute Sugar Co. is an 90's kid's style-infused, sugary-chic, champagne bubble dream with a blend of sugar, couture, and high-fashion. Their company culture is a lifestyle that consumers can take a bite of.
THE INDUSTRY STANDARD
Cotton candy is for kids. When it's marketed to adults, it banks heavily on nostalgia with a twist of flavor. It doesn't improve or build on the classic, and it certainly doesn't tie it to a lifestyle brand.
Flirtatious
Tres-Chic
Celebratory
The Results
Even with an ultra-specific brand voice, Haute Sugar could finally delegate the writing to someone other than their founder. Their attention to messaging made their leap into the world of e-Comm feel natural, and the brand experience and trust that they built with their in-person services transferred effortlessly to their new platform.
Brand Experience Copy
By now you’ve learned that your brand experience starts long before a client arrives on your website and ends… well, never.
As long as your brand is speaking, your clients are listening. Clients also notice when your brand voice changes drastically after they've clicked "Checkout." At best, it feels like a good book dropped off mid-story. At worst, it can feel like you only see them as a number.
What you have in front of you is a wonderful opportunity to deepen your relationship with your clients, transforming them from buyers, to referrers, and then ambassadors.
The copy written for the services in Vol. 4 is tailored in tone to be extremely personal. Nurture copy is the part of your messaging that only you and your customer gets to see. It allows you to connect with them, educate them, and support them -- all while using the unique brand voice they've already come to know and love.
[PREREQUISITE | VOL. 1: BRAND MESSAGING STRATEGY]
TRANSACTIONAL
NURTURING
PACKAGING
BRAND ACTIVATIONS
I'M A NEW CLIENT. CAN I START WITH THIS SERVICE?
Certainly! Especially if you already have a website or other conversion path that you're happy with. If you're deciding between investments, I would recommend starting with Vol. 3. And of course, messaging strategy is a prerequisite.
WHY IS VOL. 1 A PRE-REQUISITE FOR THIS SERVICE?
Messaging strategy allows us to cement our understanding of the customer we're speaking to, and the voice we should use to talk to them. In a service that's all about getting personal, it really is essential.
I'M A BRAND DESIGNER, CAN WE WORK TOGETHER?
I would love to. Nurture copy and intentional design are an instantly winning combo. In fact, I even have a collaborator's page. Go ahead and reach out to me there. I'm looking forward to it!
I WANT SOMETHING I DON'T SEE LISTED HERE.
That's okay! This is my only service with "suggested" deliverables because I want to make sure we're creating something that serves your clients. So if you'd like to talk about creating copy for a different part of your client (or even staff!) experience, I'm all ears.
I WANT THIS SERVICE, BUT I'M NOT SURE WHAT TO REQUEST. DO YOU HAVE ANY SUGGESTIONS?
You bet. Review the suggested options and select the one that feels most aligned with what you think your clients might need. Then, on our discovery call, let me know you're trying to find the best way to use this service. I feel confident that we can come up with something.
DEFYING GENRE BY
Signature souvenirs that bring together hobbyists and all lovers of the great outdoors. Their products reflect the humor and passion of an entire united community, and since most pieces are customizable, customers can literally see themselves in their purchases.
THE INDUSTRY STANDARD
A set suite of products that appeal to a certain demographic of clients, or a particular season or theme.
Sarcastic
Unsentimental
Freaking funny
The Results
Jodi's confidence in her brand skyrocketed right alongside her open rate. She even netted cross-sales -- from an automated email!
remarkably
We believe in the power of travel to transform lives, rebuild connections, and broaden perspectives.
WE'RE JUST HELPING YOU WRITE IT.
We believe in the power of travel to transform lives, rebuild connections, and broaden perspectives.
excellence
trust
CUSTOM COPY PROJECTS
COOKBOOK
Infusing your signature recipes with a tasty pinch of storytelling.
BOOK JACKET
Captivating potential readers with jacket copy that's impossible to leave on the shelf.
USER EXPERIENCE
Building user ease by adding a distinctly human voice to a digital experience.
USER INTERFACE
Elevating a program from functional to signature through custom user touchpoints.
MOBILE APPLICATION
Engaging microcopy for apps that feel more like a person than program.
BOARD GAME
Immersing your player in a tabletop universe from the moment that they pick up the box.
PRODUCT DESIGN
Putting your brand voice into the palm of your customers' hand.
BOOKING INTERFACE
Walking your client through a clear and intuitive booking experience, one word at a time.
Designing something special?
Tell me more. I'd love to be your wordsmith.
