noun, def.
a full-service copywriting studio
Using pop culture, art, history, and literature to inspire unforgettable messaging.
DEFY GENRE, BUILD CHARACTER
DIFFERENTIATING YOUR BRAND STARTS WITH GIVING IT A VOICE
Step one? Ignore what your industry "should" sound like.
Because, truth be told, things are getting awfully predictable out there.
Like the SaaS brands that promise to “redefine” and “reimagine” what’s possible.
Or the luxury labels offering “elevated experiences.”
When our brand voice falls in step with our industry, not only are we boring our audience, we’re making it impossible for them to know that we are right for them.
At Lexicon Copy Co., “boring” isn’t a valid option.
By taking inspiration from the world of art, pop culture, literature, and history, we’ll create a refreshingly distinctive verbal identity that captures and keeps the attention of the people you’ve always wanted to serve.
Humans are nuanced. Your brand can be too.
MESSAGING STRATEGY & COPYWRITING SERVICES
Tell a consistent brand story in a voice that is unmistakably yours
Welcome to Lexicon Copy Co.'s library of services-- where we'll design a distinctive brand voice, and then infuse it into every single chapter of your client experience. Product suite to packaging insert. Website to welcome sequence. Booking email to brand activation.
In other words: from prologue to epilogue (and everywhere in between.)
char•act•er
VOL. 1: MESSAGING STRATEGY & BRAND VOICE DEVELOPMENT | BRAND & PRODUCT NAMING | COPY AUDIT RETAINERS
Think about the ad you can recite from memory.
The makeup brand that sounds like they could be your best friend.
The oat milk that has absolutely no business being that funny.
The brands whose voices live rent-free in our minds don't get there by accident. They’re there because they’ve evolved from a business serving a need to a character we connect with.
Every brand story needs a protagonist. VOL. 1 is where we'll meet yours.
con•tent
VOL. 2: CONTENT MARKETING RETAINERS
Quality content is like a great conversation.
Great conversations have a way of turning into long-term relationships.
Every time your audience sees valuable and delightfully readable content in their searches, in their inboxes, and on their feeds — they're mentally engaging in a discourse with your brand.
An engaged audience is an invested audience.
And once they’re invested, it’s not a matter of if they become a customer, but when.
con•ver•sion
VOL. 3: CUSTOM WEB COPY | PRODUCT SUITE COPY
A growing brand doesn't need to make sales. It needs to make customers.
A sale happens once. But when your target audience hears your brand speaking their language, using their humor, and telling a story they want to be a part of?
They buy, they buy again, and they tell a friend.
Conversion is what happens when you find out what your audience needs to hear, and tell them in a voice that keeps them glued to the page.
cul•ture
VOL. 4: CANNED EMAILS | PACKAGING COPY | DIGITAL PRODUCTS | BRAND ACTIVATIONS
Brand loyalty? That happens after the initial sale, not during it. That’s why iconic brands speak to their existing customers just as intentionally as they do to potential ones.
Brand experience copy brings a brand’s voice past the transaction to create a full, rich, end-to-end experience. It strengthens relationships into communities, and turns happy buyers into brand ambassadors.
When done well, even a lowly packaging insert or canned email can carry the torch of your brand's culture.
Zoie Callihan
Brand Voice Designer, Messaging Strategist, Creative Copywriter
AND I'M HERE TO SAY THAT WHOEVER TOLD YOU YOUR MARKET WAS “TOO SATURATED” SIMPLY WASN’T THINKING CREATIVELY ENOUGH.
See, your business isn’t really a business. It’s a delightfully captivating character with its own origin story, values, and voice. Or -- it should be.
When you’re looking to turn your brand into a into a fully-developed, well-written, scene-stealing protagonist, you need someone who can wear a lot of hats.
Fortunately? I have always looked great in hats.
Whether it’s my academic’s zest for analysis, my author’s grasp of narrative, my artist’s knack for invention, or my strategist’s eye for CX: I’ll be using all my technique to bring your brand off the page and get it firmly stuck in your ideal client’s mind.
No matter how crowded the industry, every character has an audience. And if yours isn't laughing out loud, making a beeline for the "share" button, or desperately trying to remember their CVV code by the time we're done?
Well. Then I’ll eat my hat(s).
HOT OFF THE PRESS:
Grab a copy of The Lexicon Gazette
Articles for word nerds, brand geeks, and the copy curious.
What does the movie Titanic teach us about brand messaging? Is it really possible to convince someone to buy from you? How do you navigate a brand identity crisis? And did you know that there's a Wal-Mart MUSEUM?
From the entertaining to the ethical and back again, it's The Lexicon Gazette: delivered to your inbox or available in (digital) print.
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DID YOU KNOW THAT THE "CO" IN "LEXICON COPY CO" STANDS FOR CO-LLABORATION?
Okay, not really. But collaboration is near and dear to my heart, and I'd love to discuss the opportunity of working together.