noun, def.
a full-service copywriting studio
Harnessing the power of pop culture, narrative, and literature to write unforgettable brands.
DEFY GENRE, BUILD CHARACTER
HUMANS ARE NUANCED. YOUR BRAND SHOULD BE TOO.
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MESSAGING STRATEGY & COPYWRITING SERVICES
Tell a consistent brand story in a voice that is unmistakably yours
Welcome to Lexicon Copy Co.'s library of services-- where we'll create a strong verbal identity in each chapter of your client experience: from prologue to epilogue and everywhere in between.
Think of the ad that always makes you laugh.
Or the tech company that’s synonymous with innovation.
Or the makeup brand who sounds like they could be your best friend.
The brands that capture our attention and win our loyalty aren't just companies -- they're characters. And your brand's character? Needs a voice.
Humans thrive on connection. As it turns out, brands do too.
Your content is a conversation between your brand and its audience. And quality conversations have a habit of turning into long-term relationships.
With intentional and strategic content on your social media, blog, or email list, you can build the kind of loyal, profitable connections that no amount of paid ads can buy.
You’ve literally made it your business to improve the lives of others.
…does your website tell them that? And if so, what’s it saying?
People want to buy from brands who understand them. When the right customer sees you speaking their language, using their jokes, and addressing their concerns, working with you becomes a foregone conclusion.
Brand loyalty? That happens after the initial sale, not during it. So if your brand experience doesn't end with "add to cart," your messaging shouldn't either.
Custom nurture copy speaks to your existing customers just as carefully as you do to your potential ones. When done well, even a lowly packaging insert or canned email can carry the torch of your brand's culture.
Zoie Callihan
Brand Voice Designer,
Copy Curator, Content Librarian
See what happens when I write my own job description?
Oh hey. That's me.
But since we're already playing fast and loose with the self-indulgent mixed metaphors, I'm going to add one more: Brand Biographer.
Your business isn't actually a business. It's a delightfully captivating character with its own values, goals, and dialect. As your biographer, I use my background in literary analysis, my zest for research, and my empathetic training as an artist to help others see that too.
I truly believe that there's room in the market for everyone -- it's just a matter of identifying the right audience. And if yours isn't laughing out loud, making a beeline for the "share" button, or desperately trying to remember their CVV code by the time we're done?
Well. Then I haven't done my job(s).
HOT OFF THE PRESS:
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Articles for word nerds, brand geeks, and the copy curious.
What does the movie Titanic teach us about brand messaging? Is it really possible to convince someone to buy from you? How do you navigate a brand identity crisis? And did you know that there's a Wal-Mart MUSEUM?
From the entertaining to the ethical and back again, it's The Lexicon Gazette: delivered to your inbox or available in (digital) print.
