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Designing voices  
and crafting copy
FOR BRANDS that defy their genre
Learn more about Lexicon Copy Co.
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noun, def.

a full-service copywriting studio

Harnessing the power of pop culture, narrative, and literature to write unforgettable brands.

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DEFY GENRE, BUILD CHARACTER
HUMANS ARE NUANCED. YOUR BRAND SHOULD BE TOO.
A
beauty line
NOUN
that
feels like a first date.
DESCRIPTION
A
finance app
NOUN
that
sounds like a friend.
DESCRIPTION
A
photography studio
NOUN
that
vibes like a night club.
DESCRIPTION
A
coffee shop
NOUN
that
feels like coming home.
DESCRIPTION
A
boutique hotel
NOUN
that
acts like a private butler
DESCRIPTION
hopeful
clear
trend setting
conversational
Unconventional
exciting
Altruistic
daring
inclusive
supportive
MAGNETIC
personable
avant-garde
warm
elevated
INTIMATE
encouraging
high energy
welcoming
decadent
fresh
clever
exclusive
familiar
thoughtful
CELEBRATORY
engaging
cutting-edge
comforting
detailed

Instantly recognized,

Differentiating

Your favorite

well-loved,

your brand

customers called.

and highly recommended.

starts with giving it a voice.

Here's what they're asking for:

When your business has clear and clever messaging
constructed on genuine values:

Brand loyalty is not just achievable,
it’s inevitable.

Create a brand personality
that attracts the people
you’ve always wanted to serve.

Companies that anticipate their needs.
Brands that share their values.
And narratives they can be a part of.

Good news -- you're almost 3 for 3.

MESSAGING STRATEGY & COPYWRITING SERVICES

Tell a consistent brand story in a voice that is unmistakably yours 

Welcome to Lexicon Copy Co.'s library of services-- where we'll create a strong verbal identity in each chapter of your client experience: from prologue to epilogue and everywhere in between.

char
act
er
VOL. 1 | MESSAGING STRATEGY


Think of the ad that always makes you laugh.
Or the tech company that’s synonymous with innovation.
Or the makeup brand who sounds like they could be your best friend.

The brands that capture our attention and win our loyalty aren't just companies -- they're characters. And your brand's character? Needs a voice.

"It was so refreshing to have my thoughts and vision for my brand transformed into beautiful words that reflect exactly how I want people to view my brand."
con
nec
tion
VOL. 2 | CONTENT MARKETING


Humans thrive on connection. As it turns out, brands do too.
Your content is a conversation between your brand and its audience. And quality conversations have a habit of turning into long-term relationships.

With intentional and strategic content on your social media, blog, or email list, you can build the kind of loyal, profitable connections that no amount of paid ads can buy.

"I did not have the capacity to create consistent content that would connect us with our brands' ideal client. Now we have insightful ways of engaging with their psyche."
con
ver
sion
VOL. 3 | CONVERSION COPY


You’ve literally made it your business to improve the lives of others.
…does your website tell them that? And if so, what’s it saying?

People want to buy from brands who understand them. When the right customer sees you speaking their language, using their jokes, and addressing their concerns, working with you becomes a foregone conclusion.

“Zoie knew our customers even more than we did. I feel much more confident sending people to our website. She single-handedly transformed our business."
cul
ture
VOL. 4 | NURTURE COPY


Brand loyalty? That happens after the initial sale, not during it. So if your brand experience doesn't end with "add to cart," your messaging shouldn't either.


Custom nurture copy speaks to your existing customers just as carefully as you do to your potential ones.  When done well, even a lowly packaging insert or canned email can carry the torch of your brand's culture.

“Perfectly conveys our brand's dichotomous voice and values. It couples our logic and strategy while remaining artful and sensitive to humanity.”

Zoie Callihan

Brand Voice Designer,
Copy Curator, Content Librarian

See what happens when I write my own job description?

Oh hey. That's me.

But since we're already playing fast and loose with the self-indulgent mixed metaphors, I'm going to add one more: Brand Biographer.

Your business isn't actually a business. It's a delightfully captivating character with its own values, goals, and dialect. As your biographer, I use my background in literary analysis, my zest for research, and my empathetic training as an artist to help others see that too.

I truly believe that there's room in the market for everyone -- it's just a matter of identifying the right audience. And if yours isn't laughing out loud, making a beeline for the "share" button, or desperately trying to remember their CVV code by the time we're done?

Well. Then I haven't done my job(s).