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Designing voices and  writing for brands

thaT enrich the lives of others.

Learn more about Lexicon
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noun, def.

Brand storyteller & full-service copy studio.

Harnessing the power of pop culture, narrative, and literature to write unforgettable brands.

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DEFY GENRE, BUILD CHARACTER

BRANDS THAT SOUND AND FEEL LIKE THE REAL THING.

A
beauty line
NOUN
that
feels like a first date.
DESCRIPTION
A
finance app
NOUN
that
sounds like a friend.
DESCRIPTION
A
photography studio
NOUN
that
vibes like a night club.
DESCRIPTION
A
coffee shop
NOUN
that
feels like coming home.
DESCRIPTION
A
boutique hotel
NOUN
that
acts like a private butler
DESCRIPTION
hopeful
clear
trend setting
conversational
Unconventional
exciting
Altruistic
daring
inclusive
supportive
MAGNETIC
personable
avant-garde
warm
elevated
INTIMATE
encouraging
high energy
welcoming
decadent
fresh
clever
exclusive
familiar
thoughtful
CELEBRATORY
engaging
cutting-edge
comforting
detailed

Well-loved,

Differentiating

Your favorite

instantly recognized,

your brand

customers called.

and highly recommended.

is as simple as letting it speak.

Here's what they're asking for:

When your business gains clarity on its best qualities,
and embodies them in vibrant messaging:

Brand loyalty is not just achievable,
it’s inevitable

Give it a vocabulary and voice
to attract the people you’ve
always wanted to serve.

Companies that anticipate their needs.
Brands that share their values.
And narratives they can be a part of.

Good news -- you're almost 3 for 3.

COPYWRITING AND BRAND STORYTELLING

Holistic Messaging Compiled to Land Your Brand on the Best Seller List

Welcome to the Lexicon Library -- where we create a strong verbal identity in each chapter of your client experience: from prologue to epilogue and everywhere in between.

char
act
er
VOL. 1 | MESSAGING STRATEGY


Think of the last ad that made you laugh.
Or the brand that’s synonymous with luxury.
Or the company who sounds like they could be your best friend.

That’s no accident – that’s strategy.

Like your favorite fictional character, a brand only exists in the imagination of its audience. Ready to meet yours?

"It was so refreshing to have my thoughts and vision for my brand transformed into beautiful words that reflect exactly how I want people to view my brand."
con
nec
tion
VOL. 2 | CONTENT MARKETING


A long-term relationship is more profitable than a one-time sale. And relationships can't exist without conversation.

With intentional and strategic content on your social media, blog, or email list, you can build the kind of credibility that no amount of paid ads can buy. Humans thrive on connection. And, as it turns out, brands do too.

"I did not have the capacity to create consistent content that would connect us with our brands' ideal client. Now we have insightful ways of engaging with their psyche."
con
ver
sion
VOL. 3 | CONVERSION COPY


You’ve quite literally made it your business to improve the lives of others.
…does your website tell them that? And if so, what’s it saying?

People want to buy from brands who understand them. When the right customer sees you speaking their language, using their jokes, and addressing their concerns, working with you becomes a foregone conclusion.

“Zoie knew our customers even more than we did. I feel much more confident sending people to our website. She single-handedly transformed our business."
cul
ture
VOL. 4 | NURTURE COPY


How does your brand act when no one else is looking?
The bulk of brand loyalty is built after the initial sale, not during it.
Even something as simple as a package insert or booking confirmation can speak volumes to your brand’s character.

If your brand experience doesn't end with "add to cart," your messaging shouldn't either.

“Perfectly conveys our brand's dichotomous voice and values. It couples our logic and strategy while remaining artful and sensitive to humanity.”

Zoie Callihan

Brand Voice Mixologist,
Copy Curator, & Content Librarian

See what happens when I write my own job description?

Oh hey. That's me.

And since we're already playing fast and loose with the self-indulgent mixed metaphors, I'm going to add one more: Brand Biographer.

Your business isn't actually a business. It's a delightfully captivating character with its own values, goals, and dialect. As your biographer, I use my background in literary analysis, my zest for research, and my empathetic training as an artist to help others see that too.

I truly believe that there's room in the market for everyone -- it's just a matter of identifying the right audience. And if yours isn't laughing out loud, making a beeline for the "share" button, or desperately trying to remember their CVV code by the time we're done?

Well. Then I haven't done my job(s).