Harnessing the power of pop culture, narrative, and literature to write unforgettable brands.
Welcome to the Lexicon Library -- where we create a strong verbal identity in each chapter of your client experience: from prologue to epilogue and everywhere in between.
Think of the last ad that made you laugh.
Or the brand that’s synonymous with luxury.
Or the company who sounds like they could be your best friend.
That’s no accident – that’s strategy.
Like your favorite fictional character, a brand only exists in the imagination of its audience. Ready to meet yours?
A long-term relationship is more profitable than a one-time sale. And relationships can't exist without conversation.
With intentional and strategic content on your social media, blog, or email list, you can build the kind of credibility that no amount of paid ads can buy. Humans thrive on connection. And, as it turns out, brands do too.
You’ve quite literally made it your business to improve the lives of others.
…does your website tell them that? And if so, what’s it saying?
People want to buy from brands who understand them. When the right customer sees you speaking their language, using their jokes, and addressing their concerns, working with you becomes a foregone conclusion.
How does your brand act when no one else is looking?
The bulk of brand loyalty is built after the initial sale, not during it.
Even something as simple as a package insert or booking confirmation can speak volumes to your brand’s character.
If your brand experience doesn't end with "add to cart," your messaging shouldn't either.
Oh hey. That's me.
And since we're already playing fast and loose with the self-indulgent mixed metaphors, I'm going to add one more: Brand Biographer.
Your business isn't actually a business. It's a delightfully captivating character with its own values, goals, and dialect. As your biographer, I use my background in literary analysis, my zest for research, and my empathetic training as an artist to help others see that too.
I truly believe that there's room in the market for everyone -- it's just a matter of identifying the right audience. And if yours isn't laughing out loud, making a beeline for the "share" button, or desperately trying to remember their CVV code by the time we're done?
Well. Then I haven't done my job(s).
What does the movie Titanic teach us about brand messaging? Is it really possible to convince someone to buy from you?How do you navigate a brand identity crisis? And did you know that there's a Wal-Mart MUSEUM?From the entertaining to the ethical and back again, it's The Lexicon Gazette: delivered to your inbox or available in (digital) print.