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Your brand's identity is not YOUR identity.
How and why to put some much-needed personal space between you and your brand, and why your copy shouldn't sound like you.
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Composing voices and stories for businesses
that exist to enrich the lives of others.
Learn more about us
noun, def.
Brand storyteller &
full-service copy studio.
Brand storyteller & full-service copy studio.
Harnessing the power of pop culture, narrative, and literature to write unforgettable brands.
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OUR CLIENTS HAVE BEEN FEATURED BY •
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OUR CLIENTS HAVE BEEN FEATURED BY •
OUR CLIENTS HAVE BEEN FEATURED BY •
DEFY GENRE, BUILD CHARACTER
Brands that SOUND and feel like the real thing.
A
beauty line
noun
that
feels like a first date.
description
A
finance app
noun
that
sounds like a friend.
description
A
coffee shop
noun
that
feels like coming home.
description
A
photography studio
noun
that
vibes like a night club.
description
A
boutique hotel
noun
that
acts like a private butler.
description
.webp)
hopeful
clear
conversational
trend setting
unconventional
.webp)
exciting
altruistic
INCLUSIVE
daring
supportive
MAGNETIC
personable
warm
avant-garde
elvated
INTIMATE
encouraging
welcoming
high energy
decadent
fresh
clever
familiar
exclusive
thoughtful
CELEBRATORY
engaging
comforting
cutting-edge
detailed
COPYWRITING AND BRAND STORYTELLING
Holistic Messaging Compiled to Land Your Brand on the Best Seller List
Welcome to the Lexicon Library -- a service suite that creates a strong brand identity in each chapter of your client experience: from prologue to epilogue and everywhere in between.
COPYWRITING AND BRAND STORYTELLING
Holistic Messaging to Land
Your Brand on the Best Seller List
Welcome to the Lexicon Library -- a service suite that creates a strong brand identity in each chapter of your client experience: from prologue to epilogue and everywhere in between.
char
act
er
BRAND MESSAGING STRATEGY
The Protagonist
Think of the last ad that made you laugh.
Or the brand that’s synonymous with luxury.
Or the one who knows your aesthetic almost better than you do.
That’s no accident – that’s brand strategy.
Like your favorite fictional character, a brand only exists in the imagination of its audience. Ready to meet yours?
"It was so refreshing to have my thoughts and vision for my brand transformed into beautiful words that reflect exactly how I want people to view my brand."
con
nec
tion
CONTENT MARKETING
The Relationship
For a brand that cares about its clientele (*wink wink*), a long-term relationship is more profitable than a one-time sale. And relationships can't exist without conversation.
With intentional and strategic content on your social media, blog, or email list, you can build the kind of credibility that no amount of paid ads can buy. Humans thrive on connection. And, as it turns out, brands do too.
"I did not have the capacity to create consistent content that would connect us with our brands' ideal client. Now we have insightful ways of engaging with their psyche."
con
ver
sion
CONVERSION COPY
The Call to Action
You’ve quite literally made it your business to improve the lives of others.
…does your website tell them that? And if so, what’s it saying?
People want to buy from brands who understand them. When the right customer sees you speaking their language, using their jokes, and addressing their concerns, working with you becomes a foregone conclusion.
“Zoie knew our customers even more than we did. I feel much more confident sending people to our website. She single-handedly transformed our business."
cul
ture
NURTURE COPY
The Continuing Saga
How does your brand act when no one else is looking?
The bulk of brand loyalty is built after the initial sale, not during it.
Even something as simple as a package insert or booking confirmation can speak volumes to your brand’s character.
If your brand experience doesn't end with "add to cart," your messaging shouldn't either.
“Perfectly conveys our brand's dichotomous voice and values. It couples our logic and strategy while remaining artful and sensitive to humanity.”
Zoie Callihan
Brand Voice Mixologist, Copy Curator, & Content Librarian
See what happens when I write my own job description?
Oh hey.
That's me.
And since we're already playing fast and loose with the self-indulgent mixed metaphors, I'm going to add one more: Brand Biographer.
Your business isn't actually a business. It's a delightfully captivating character with its own values, goals, and dialect. As your biographer, I use my background in literary analysis, my zest for research, and my empathetic training as an artist to help others see that too.
I truly believe that there's room in the market for everyone -- it's just a matter of identifying the right audience. And if yours isn't laughing out loud, making a beeline for the "share" button, or desperately trying to remember their CVV code by the time we're done?
Well. Then I haven't done my job(s).
Hot off the press:
Take a tour of the Lexicon Gazette.
An educational hub that will make you clutch your pearls.
for word nerds, brand geeks, and the copy curious.
When your market is saturated, don't try to sound unique.
How to steer clear of try-hard stereotypes and actually capture attention with your messaging.
Writing a brand story without plot holes
Customers notice when there's gaps in your brand story. Here's how all the pieces of your messaging work together to tell one story and create a consistent brand experience.
How to pick a copywriting service that supports your storyline.
Matching your brand to the service that achieves your goals, instead of just ticking a box on your to-do list.
Why your brand is the ultimate protagonist.
It's a fact: dynamic characters attract loyal audiences.
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