It is a truth universally acknowledged
that a copywriter in pursuit of new clients
must use the following oh-so-relatable phrases in their marketing:
Has “write web copy” been on your to-do list for FOREVER?
Are you TIRED OF OVERTHINKING your product descriptions?
BURNT OUT with writing blogs?
Are you PAST READY for a sustainable social strategy?
DONE GHOSTING your email list?
But, dear Reader, I – like so many Mr. Darcys turning their nose up at the Lizzy Bennets of the world - have rejected these phrases.
And I have done this for you.
This type of marketing is everywhere in the wordsmith world. And that's because it's true.
Web copy, email marketing, social strategy, product descriptions, blogging… they're all hard. And, because they're all part of your brand's story (link), they're all important. But, at the risk of being asked to turn in my mechanical keyboard and leave the copywriter's guild --
I really need you to shop with your analytics, not just your pain points.
The trick? Let the data determine your goals. Let your goals inform your selection.
Your messaging is an incredibly powerful tool, in addition to being a intimidating item on your to-do list.
But when you shop with your pain points first, you run the risk of making an investment that doesn't particularly serve your business' needs.
You probably know this already. What you might not know is which service will suit the needs you've identified.
I would be honored if you would allow me to help matchmake your brand
with the copywriting service that will make it incandescently happy.
Let's start with my personal favorite - Brand Strategy.
Brand Strategy is absolutely essential for any business that wants their messaging to sell, impact, or influence.
So.... all of them.
It's not something that should be skipped.
However, it's so powerful that sometimes it's ALL you need to write (or let a team write) confidently on your brand's behalf.
If your goals are:
Building a brand that evolves into lifestyle or community
Shaping or defining your brand's voice and tone
Increasing your impact
Empowering a team to execute your brand vision
➡ Pick (just) brand strategy.
However, if you're noticing you need:
- More visitors to become buyers
- A higher caliber of customer
- To spend less time setting post-sale expectations
➡Pick conversion copy.
What about if you're hoping to:
- Improve your traffic
- Establish your value and expertise
- Form meaningful connections with your audience
➡ Pick content marketing.
And if you lie awake night wishing:
- You could influence your brand perception
- Clients would become repeat buyers
- Repeat buyers would turn into brand advocates
➡ Pick nurture copy.
I love a happy ending.
Especially when it involves a healthy ROI.
Investing in your messaging will (and should!) be an ongoing process. Your budget will ebb and flow over time, and messaging is far from the only marketing expense on your plate. Unless you're in the position of having an in-house strategist and copywriter, that means having to walk through the service provider shopping experience on repeat.
And as enjoyable as that sounds (ahem, not at all), it's much easier to find someone who can help you develop your brand's unique voice, and then write in it -- no matter what part of your messaging you're finetuning.
And as it turns out, I have someone in mind. Lexicon Copy Co. offers not one, not two, but all of the above.
Stop by the service library and see for yourself. At least now you'll know which volume you're after.