CURRENT AVAILABILITY: NOW BOOKING CLIENTS for q1 • CURRENT AVAILABILITY: NOW BOOKING CLIENTS for q1 • CURRENT AVAILABILITY: NOW BOOKING CLIENTS for q1 • CURRENT AVAILABILITY: NOW BOOKING CLIENTS for q1 • CURRENT AVAILABILITY: NOW BOOKING CLIENTS for q1 •
CURRENT AVAILABILITY: NOW BOOKING CLIENTS for q1 • CURRENT AVAILABILITY: NOW BOOKING CLIENTS for q1 • CURRENT AVAILABILITY: NOW BOOKING CLIENTS for q1 • CURRENT AVAILABILITY: NOW BOOKING CLIENTS for q1 • CURRENT AVAILABILITY: NOW BOOKING CLIENTS for q1 •
THE LEXICON LIBRARY

Where brand messaging
is a storyline

featuring one unforgettable protagonist.

AND THE genre? That's easy: it's romance.
Specifically, a timeless love story between an ideal client and the business that will make their life better. You'll find a service on our shelf for each stage of your relationship with your client.
Together, they tell a gloriously consistent brand story in a voice that is unmistakably yours.

SKIP TO SERVICES
HERE'S THE SUMMARY:

Customers crave consistency.

Disjointed messaging leads to a
disengaged reader.
Author's Note:
You’re running a business with character.  Now, what does it have to say for itself?
STORY-
LINE
STORY-
LINE
messaging is continuous
BRAND STRATEGY | CONTENT | BLOGS | EMAIL SEQUENCE | LEAD MAGNET | PRODUCT DESCRIPTION
Exposition
Resolution
Rising Action
The climax
Conflict
Falling Action
STORY-
LINE
STORY-
LINE
messaging is continuous
BRAND STRATEGY | CONTENT | BLOGS | EMAIL SEQUENCE | LEAD MAGNET | PRODUCT DESCRIPTION
Exposition
Resolution
Rising Action
The climax
Conflict
Falling Action
There's no room for plot holes in the story you're telling your customers.

noun, def.

A curated system of copywriting services that capture, develop, and exhibit your brand personality to the world.

char
act
er
DEFINED
The creation of a verbal Brand Identity informed by your differentiators, values, and how you want to make people feel.
WHY AND WHO
con
nec
tion
DEFINED
To grow a relationship with your audience over time through engaging and strategic content marketing.
WHY AND WHO
con
ver
sion
DEFINED
A piece of persuasive storytelling that makes your client feel informed, understood, and motivated to act.
WHY AND WHO
cul
ture
DEFINED
How your brand expresses and exemplifies its values privately in one-to-one or one-to-few interactions.
WHY AND WHO

noun, def.

A curated system of copywriting services that capture, develop, and exhibit your brand personality to the world.

char
act
er
DEFINED
The creation of a Brand Identity informed by your differentiators, values, and how you want to make people feel.
WHY AND WHO
WHY
Keeping your content focused, your voice consistent, and your purpose crystal clear. Character is your brand’s beating heart, its firm foundation, and its moral compass.
who can benefit
Established brands craving clarity. Newer brands looking to build an identity they’re proud of. Businesses who will want custom copy in the future, but aren't ready just yet.
con
nec
tion
DEFINED
To grow a relationship with your audience over time through engaging and strategic content marketing.
WHY AND WHO
WHY
Generating brand awareness, trust, and genuine enthusiasm for what you have to offer – all before someone sets foot on your home page.
who can benefit
Founders that “should” email their list or start a blog, but want results -- not noise. Business owners who want to stay hands-on with their social presence, but don’t have the bandwidth for strategy.
con
ver
sion
DEFINED
A piece of persuasive storytelling that makes your client feel informed, understood, and motivated to act.
WHY AND WHO
WHY
Attracting the people you want to serve, while gently deterring the ones that you don’t.Transforming accumulated trust into tangible sales.
who can benefit
Providers with proven services who aren’t reaching the right audience. Entrepreneurs who need their site to sell and educate while they focus on other things.
cul
ture
DEFINED
How your brand expresses and exemplifies its values privately in one-to-one or one-to-few interactions.
WHY AND WHO
WHY
Increasing your businesses recognition and loyalty by providing a cohesive brand experience that doesn’t end when a client makes a purchase.
who can benefit
Brands with a well-established brand character and an effective system of conversion who want to stay consistent in all their client interactions, not just the ones that directly generate revenue.
VOL. 1
char
act
er
VOL. 1
Brand Messaging Strategy
STARTING AT $1,750 | DONE FOR YOU | TIMELINE: 2 WEEKS

Make no mistake – your brand IS unique. You’ve built it with care, imbued it with your favorite attributes, and tailored it to an audience you feel compelled to serve. At this point, it’s basically a person.

And wrapping words around all that? Unsurprisingly, that's a tricky business. But it's an important one. Without a clearly articulated understanding of your brand, it stays imprisoned in your head and never emerges into your messaging.

This is a service designed to give you language, direction, and clarity. By the time we're done, your brand will walk away with a well-established back story, clear motivation, a distinct personality, and an intentional way of navigating the world. (Cue the makeover montage.)

Not to pick favorites, but Vol 1. is definitely Lexicon Copy's favorite offer. In fact, it’s so essential that it’s included in or required for all other services.

DELIVERABLES

Brand Personality
Brand Manifesto
Mission, Vision, Tagline
Defining Values

Brand Positioning & Elevator Pitch
Brand Perception
Ideal Buyer Profile & Psychology
Content Pillars & Objectives

PROLOGUE | KICK-OFF INTERVIEW


Join me on a 90 minute video call.

Be prepared to feel like you're on a talk show, a speed date, and in a brand therapy session -- all at the same time.

CHAPTER 1 | DRAFTING


I'll take the insights from our kick-off interview and draft your Brand Character Synopsis, a messaging guide that treats your business like the character it is.

CHAPTER 2 | REVISIONS


In a week (or less!) you'll receive the first draft of your Brand Character Synopsis as a downloadable smart document.

You can approve each page or request revisions.

CHAPTER 3 | COMPLETION


Receive the final draft of your Brand Character Synopsis. If you've opted for additional Slack support, it starts now.

EPILOGUE | EXPERIENCE REVIEW & CHECK IN


Check your inbox. An experience review will be waiting for you so that can give your honest feedback on our time together.


But we're not through just yet: expect to hear from me in a few months' time so that you can fill me in on how things are going!

[Hover for project timeline]
AVAILABLE ADD ONS

SLACK
SUPPORT

1 month post delivery Slack support, $300

COMPETITOR
ANALYSIS

Analysis of up to 3 competitors, $450

char
act
er
VOL. 2
con
nec
tion
VOL. 2
full-length
Abridged
Full-Length Content Marketing Retainer
web copy
product suite copy
$1,750 MONTHLY | DONE WITH YOU | TIMELINE: 3 MONTH MIN

PREREQUISITE |  VOL. 1: BRAND MESSAGING STRATEGY

"Show up consistently on socials."  "The only thing you own is your email list."  "Google won’t find you without a blog."

We hear this a lot as entrepreneurs. And it's true that your ideal client is out there waiting to hear from you. But creating content may feel more like an obligation than a conversation, especially if you have an uncomfortable suspicion that you’re being tuned out.

This service is all about writing quality content and making it count. We use the content pillars and brand personality from Vol. 1 to craft delightfully readable long-form content,  then cleverly repurpose that content to keep you perfectly in sync across all your chosen platforms.

Once you’re saying all the right things in all the right ways, it’s only a matter of time before your ideal client finds and starts to fall for you.

DELIVERABLES

[4] Blogs or Newsletters

Content Repurposed for 1 Social Media Platform

Short-form Bio

Slack Support

Monthly 1:1 Strategy Session

Customized Content Calendar

PROLOGUE | COMPLETE VOL. 1

Before we start writing your content, we'll need to figure out who your brand is, who it's speaking to, what it should sound like. That's why Vol. 1 - Brand Messaging Strategy is a prerequisite for this service.


CHAPTER 1 | FEEDBACK & PLANNING

We will schedule a 60 minute meeting to talk feedback and analytics for the past month, and goals for the upcoming month. I will take our feedback and craft content prompts for the month.


[Frequency: every month]                                               [Duration: 1 week]

CHAPTER 2 | CONTRIBUTION

Take a week to respond thoughtfully to the prompts, being as structured or as messy as you'd like. Write your answers, send a voice note, record a video -- whatever medium lets the ideas flow.

[Frequency: every month]                                               [Duration: 1 week]

CHAPTER 3 | EDIT & EXPAND

I will use a week to edit and expand on your contribution, turning your freeform thoughts into a month's worth of engaging content on your choice of platforms.

[Frequency: every month]                                               [Duration: 1 week]

CHAPTER 4 | SCHEDULE AND POST

Once you read and approve your content, it's ready to be sent, posted, uploaded, or published.

[Frequency: every month]                                               [Duration: 1 week]

EPILOGUE | THE END...?

At the end of 3 months, we'll check in. If you want to continue working together, you can renew our service and keep working together. This is the right time to add or remove a channel, if you like.

If you've gotten what you need, and feel confident handling content on your own (or delegating it!) you're also free to let our service end.

[Hover for project timeline]
AVAILABLE ADD ONS

SEO FOR
BLOGGING

Keyword research & optimization for blog content, $250/mo

ADDITIONAL
PLATFORM

Content repurposed for an additional social media platform. $350/mo

WELCOME
SEQUENCE

4-6 email sequence for new subscribers, $1,200

ADDITIONAL
BLOG/EMAIL

Additional weekly blog or email, $350

con
ver
sion
VOL. 2
full-length
abridged
Abridged Content Marketing Retainer
web copy
product suite copy
STARTING AT $1,500 | DONE WITH YOU | TIMELINE: 5 DAYS

Here's what everybody knows:  quality content can move the brand loyalty needle firmly in your favor.

Here's what I know:  if your brand's personality decided to team up with your hard-earned industry insights? You'd have some absolutely dynamite content on your hands.

But the fact of the matter is that you're too busy to write that content. Fortunately, I have some time.

With an abridged retainer, there are nothing but good options. Refresh your welcome sequence. Prep a month's worth of newsletters. Lock in a quarter's worth of blog posts -- the choice is ours. No matter what we're writing, we'll channel your subject matter expertise, filter it through your brand's personality, and tailor it to your audience. And it all happens in less than a week.

Content marketing plays the long game. But, fortunately, content creation doesn't have to.

DELIVERABLES

4 blogs, max 1,000 words. or 4 emails, max 500 words.

1 round of revisions

Strategy and Wrap-Up Calls

Slack Support

PROLOGUE | COMPLETE VOL. 1

Before we start writing your content, we'll need to figure out who your brand is, who it's speaking to, what it should sound like. That's why Vol. 1 - Brand Messaging Strategy is a prerequisite for this service.

CHAPTER 1 |  HOMEWORK

This is a done with you service - and this is the you part. You'll fill out a detailed content prompt contributing your subject matter expertise and choosing a direction for your content.

CHAPTER 2 |  KICK OFF

At the top of the week, we'll start with a video call for us to review your content prompt and collect any other materials I may need to draft your content.

CHAPTER 3 |  DRAFTING

I'll take the week to develop your contribution into full-length emails, blogs, or both. You'll stay available via Slack for any quick questions that may come up.

CHAPTER 4 |  REVISIONS & COMPLETION

In our (optional!) end of week wrap-up call, you'll  read your completed content and have a chance to request revisions. After that, it's all yours.

[Hover for project timeline]
AVAILABLE ADD ONS

SEO FOR

BLOGGING

Keyword research & optimization for blog content, $500

ADDITIONAL

BLOG/EMAIL

Additional blog or email, $350

con
ver
sion
VOL. 3
con
ver
sion
VOL. 3
Custom Web Copy
STARTING AT $4,500 | DONE FOR YOU |TIMELINE: 6 WEEKS

INCLUDED |  VOL. 1: BRAND MESSAGING STRATEGY

If marketing is the "butterflies" phase of your brand's relationship with your audience, then your website is handing them a house key. And from the moment they step into your digital foyer, the right client should feel right at home. If clients drop in but don’t linger, browse but don’t book, or can’t find you at all? Then it's time to make some changes.



This service uses (surprise!) brand strategy to outline - among other things - your competition and audience's potential hesitations. Next, we use first-person research to get to know your ideal client very well. Finally we call on the dynamic duo of storytelling and client journey mapping to make sure your visitor feels like they belong, never gets lost, and has all the details they need to be comfortable taking your relationship to the next level.



Plus the delivery -- an airtight wireframe that designers adore -- isn't half bad either.

DELIVERABLES

Brand Messaging Guide
Competitor Analysis
[2] Former client interviews
Slack Support
Live Copy Review Call

Custom Web Copy:
Home | About | Services | Contact
[2] Rounds of revisions per page
Designer-friendly Wireframe
SEO Research

PROLOGUE | HOMEWORK

Check your inbox. You'll find a digital workbook waiting for you -- set aside about 30 minutes to complete it.

CHAPTER 1 | BRAND MESSAGING

Join me on a 90 minute video call. Be prepared to feel like you're on a talk show, a speed date, and in a brand therapy session -- all at the same time. In a week (or less!) you'll receive your brand messaging guide: or "Brand Character Synopsis," as I call it.

CHAPTER 2 | RESEARCH + MAPPING

Join me on a 60 minute video call, where we'll talk through the feel and flow of each web page before I start drafting your wireframe.

CHAPTER 3 | DRAFTING

Don’t mind me. I’ll just be over here, doing whatever it is copywriters do while they work. (Very mysterious stuff)

CHAPTER 4 | REVIEWING

When your draft is ready, you'll receive a report card to give me your first impressions and initial feedback. But we'll also book a 60 minute review call so you can ask questions and request revisions in real time. If we're working with a web designer, they'll be included too!

CHAPTER 5 | REVISIONS & COMPLETION

I'll let you know once your requested revisions are complete. Take a look at your copy and let me know how they feel. If we need to, we'll do another round of changes. If we don't -- that's it! The copy is all yours.

EPILOGUE | EXPERIENCE REVIEW & CHECK IN

Check your inbox. An experience review will be waiting for you so that can give your honest feedback on our time together.


But we're not through just yet: expect to hear from me in a few months' time so that you can fill me in on how things are going!

[Hover for project timeline]
AVAILABLE ADD ONS

ADDITIONAL
PAGE

(e.g. FAQ or Pricing), $1,000

FOUNDATIONAL
BLOGS

4 blogs to launch with your site, $1,400

SALES
PAGE

Adding a long-form Sales page to a site, $1,500

WELCOME
SEQUENCE

4-6 email sequence for new subscribers, $1,400

INVESTMENT
GUIDE

Standalone pricing guide. Max 5 pages, $1,500

ONBOARDING
SEQUENCE

See Vol 4 for details, $1,000.

con
ver
sion
VOL. 4
cul
ture
VOL. 4
Nurture Copy
PRICED BY PROJECT | DONE WITH YOU

PREREQUISITE |  VOL. 1: BRAND MESSAGING STRATEGY

By now you’ve learned that your brand experience starts long before a client arrives on your website and ends… well, never.
As long as your brand is speaking, your clients are listening. Clients also notice when your brand voice changes drastically after they've clicked "Checkout." At best, it feels like a good book dropped off mid-story. At worst, it can feel like you only see them as a number.


What you have in front of you is a wonderful opportunity to deepen your relationship with your clients, transforming them from buyers, to referrers, and then ambassadors.


The copy written for the services in Vol. 4 is tailored in  tone to be extremely personal. Nurture copy is the part of your messaging that only you and your customer gets to see. It allows you to connect with them, educate them, and support them -- all while using the unique brand voice they've already come to know and love.

BOOKING

ONBOARDING

EDUCATION

cul
ture
CLIENTS HAVE BEEN FEATURED BY • CLIENTS HAVE BEEN FEATURED BY • CLIENTS HAVE BEEN FEATURED BY • CLIENTS HAVE BEEN FEATURED BY • CLIENTS HAVE BEEN FEATURED BY • CLIENTS HAVE BEEN FEATURED BY •
CLIENTS HAVE BEEN FEATURED BY • CLIENTS HAVE BEEN FEATURED BY • CLIENTS HAVE BEEN FEATURED BY • CLIENTS HAVE BEEN FEATURED BY • CLIENTS HAVE BEEN FEATURED BY • CLIENTS HAVE BEEN FEATURED BY •
founded for the creation of stories worth telling
PERSONALIZED LUXURY
Travel
remarkably
DESTINATIONS AREN'T VISITED, THEY'RE EXPERIENCED.

We believe in the power of travel to transform lives, rebuild connections, and broaden perspectives.
IT'S YOUR STORY.
WE'RE JUST HELPING YOU WRITE IT.
DESTINATIONS AREN'T VISITED, THEY'RE EXPERIENCED.

We believe in the power of travel to transform lives, rebuild connections, and broaden perspectives.
PASSION
excellence
trust

CUSTOM COPY PROJECTS

COOK BOOK
BOOK JACKET
UX
UI
MOBILE APPLICATION
BOARD GAME
PRODUCT DESIGN
BOOKING INTERFACE

COOKBOOK

Infusing your signature recipes with a tasty pinch of storytelling.

BOOK JACKET

Captivating potential readers with jacket copy that's impossible to leave on the shelf.

USER EXPERIENCE

Building user ease by adding a distinctly human voice to a digital experience.

USER INTERFACE

Elevating a program from functional to signature through custom user touchpoints.

MOBILE APPLICATION

Engaging microcopy for apps that feel more like a person than program.

BOARD GAME

Immersing your player in a tabletop universe from the moment that they pick up the box.

PRODUCT DESIGN

Putting your brand voice into the palm of your customers' hand.

BOOKING INTERFACE

Walking your client through a clear and intuitive booking experience, one word at a time.

Designing something special?

Tell me more. I'd love to be your wordsmith.
A brand voice specialist with a penchant for unique and quirky characters.
COPY HOUSES
Strategy done up front and a creative partner who writes with design in mind.
DESIGN STUDIOS
A flexible writer that embraces all  mediums and hasn't sworn off writing for social media.
MARKETING AGENCIES
looking for a co-author?

You're in luck,
I just might know a guy.

Partnerships, white label services, and strategy for hire.

Did you know that the "Co" in "Lexicon Copy Co" stands for co-llaboration?

Okay, not really. But collaboration is near and dear to my heart, and I'd love to discuss the opportunity of working together.

LEARN MORE