Chèque
When DIY wedding planning goes pro.
WEDDING PLANNING TOOLS
|
BRAND NAMING, VOICE DESIGN, & MESSAGING STRATEGY
December 5, 2025
Case Study Overview
HERE FOR THE SHORT VERSION? YOU'LL fIND IT BELOW. WANT THE FULL STORY? CLICK TO NAVIGATE TO EACH SECTION.
Your brand isn't really a business - it's a character. It has its own challenges, values, motivation, and (wait for it!) lexicon. And when a dynamic brand character meets a dedicated brand storyteller? The result is the kind of messaging that your ideal audience won't be able to stop reading.
Copy + Paste Sentimentality & Incomplete Tools
The Industry
Real Talk & Real Solutions
The Differentiator
The Customer
A type-A, hyper-organized, and chronically online bride. Her vision outstrips her budget, but that's not stopping her.
The Brand Character
tagline
It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘
It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘
It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘
It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘
It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘
INSPIRED BY
Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel
Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel
Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel
Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel
Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel
Cool
But not cold
Cool
But not cold
VOL.1
Positive
But not perky
Positive
But not perky
VOL.2
Friendly
+ intimate
Friendly
+ intimate
VOL.3
Realistic
But not cynical
Realistic
But not cynical
VOL.4
The Conclusion
where they started
what we did
why it worked
what they said
A SPECIAL NOTE
