Chèque
When DIY wedding planning goes pro.
TECH
|
BRAND NAMING, VOICE DESIGN, & MESSAGING STRATEGY
Case Study Overview
HERE FOR THE SHORT VERSION? YOU'LL fIND IT BELOW. WANT THE FULL STORY? CLICK TO NAVIGATE TO EACH SECTION.
Your brand isn't really a business - it's a character. It has its own challenges, values, motivation, and (wait for it!) lexicon. And when a dynamic brand character meets a dedicated brand storyteller? The result is the kind of messaging that your ideal audience won't be able to stop reading.
Copy + Paste Sentimentality & Incomplete Tools
The Industry
Real Talk & Real Solutions
The Differentiator
The Customer
A type-A, hyper-organized, and chronically online bride. Her vision outstrips her budget, but that's not stopping her.
The Brand Character
The Brand Character
tagline
It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘
It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘
It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘
It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘
It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘 • It's already done 😘
INSPIRED BY
Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel
Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel
Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel
Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel
Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel • Hailey Bieber • Betches Brides • Chanel
Cool
But not cold
Cool
But not cold
VOL.1
Positive
But not perky
Positive
But not perky
VOL.2
Friendly
+ intimate
Friendly
+ intimate
VOL.3
Realistic
But not cynical
Realistic
But not cynical
VOL.4
The Conclusion
where they started
what we did
why it worked
what they said
A SPECIAL NOTE
