Brand Personality
Brand Manifesto
Mission, Vision, Tagline
Defining Values
Brand Positioning & Elevator Pitch
Brand Perception
Ideal Buyer Profile & Psychology
Content Pillars & Objectives
Join me on a 90 minute video call.
Be prepared to feel like you're on a talk show, a speed date, and in a brand therapy session -- all at the same time.
I'll take the insights from our kick-off interview and draft your Brand Character Synopsis, a messaging guide that treats your business like the character it is.
In a week (or less!) you'll receive the first draft of your Brand Character Synopsis as a downloadable smart document.
You can approve each page or request revisions.
Receive the final draft of your Brand Character Synopsis. If you've opted for additional Slack support, it starts now.
Check your inbox. An experience review will be waiting for you so that can give your honest feedback on our time together.
But we're not through just yet: expect to hear from me in a few months' time so that you can fill me in on how things are going!
1 month post delivery Slack support, $300
Analysis of up to 3 competitors, $450
That depends. Before investing in strategy, every business should know who it is, who it serves, and how it serves them. If you're still figuring those things out, I recommend you wait on strategy. However, if you have your answers to those questions then the answer is yes: you do. Every developing brand needs the direction and clarity of brand strategy in order to achieve forward momentum.
Short answer? Use it! Some clients are planning to return for custom copy at a later date, but want to get started with strategy now to spread out their investments. Clients with a team can use their strategy to keep everyone aligned on their brand identity. Others are about to DIY a project like content or copy, but need some professional direction to get the ball rolling. Whatever your plans are, consider adding on Slack Support so that I stay close by and can help you implement them.
Nurture Copy and Product Suite Copy do not include brand strategy. However, both have brand strategy as a pre-requisite. So if you're eyeing either of those services, this is the place to start.
That's great! I'd love to take a look at it. -Whatever you have will absolutely be informative to our process. My strategy is specifically tailored to writing, so it’s probably different than what’s provided to you by a designer or strategist. And even if your strategy was given to you by a copywriter, please keep in mind that your brand (like the character it is) has probably grown and changed since that research was done.