Jammin' Threads
A quippy character that befriends happy hobbyists.
Handcrafted maker
Purchasing Sequence
January 11, 2024
Case Study Overview
HERE FOR THE SHORT VERSION? YOU'LL fIND IT BELOW. WANT THE FULL STORY? CLICK TO NAVIGATE TO EACH SECTION.
Your brand isn't really a business - it's a character. It has its own challenges, values, motivation, and (wait for it!) lexicon. And when a dynamic brand character meets a dedicated brand storyteller? The result is the kind of messaging that your ideal audience won't be able to stop reading.
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Jammin' Threads
The Client
The Industry
The Differentiator
The Customer
BRAND TAGLINE
CHARACTER MOTIVATION
CHARACTER TRAITS
The Conclusion
where they started
what we did
why it worked
what they said
A SPECIAL NOTE
